A recent study published in Management Science and Information Systems Research has found that social media platforms can be used to manipulate users through behavioral data analysis.[1114734][1114376] Experts warn that social media companies must take steps to protect their users from 'social interaction leakages', which can lead to unintended consequences such as decreased engagement and increased exposure to misinformation.[1114376] The study suggests that image analytics can be used to optimize social media posts for maximum engagement, but this raises concerns about the potential for manipulation and exploitation of user data.[1114734] The study's authors argue that a more transparent and protective framework is needed to ensure that users are not being used for purposes other than what they intended.[1114376]