According to experts Alan McCall and Johann Bilsborough, top coaches in various sports make better decisions under pressure by preparing thoroughly for tough moments.[2225016] Companies can benefit from adopting a similar approach to decision-making, as highlighted in recent articles on AI-powered recommendation systems and timeboxing.[2143689][2225026] As organizations adapt to new types of recommendation systems, they must also focus on making product benefits easier to compare, verify, and connect to customer problems.[2143689][2225057] Entrepreneur Marc Zao-Sanders emphasizes the importance of timeboxing in helping individuals focus on what matters and achieve their goals.[2225057][2225059] To market to an AI customer effectively, companies must understand what the technology rewards, ignores, and trusts.[2225061]