To remain competitive, companies are leveraging AI to surface brand benefits and redesign their organizational structures around implicit rules that govern their operations.[2225040] By focusing on making product benefits easier to compare, verify, and connect to customer problems, businesses can unlock the full potential of AI-powered systems.[2225019] The firms that win in this new landscape will be those that use agent deployment as an X-ray to uncover hidden patterns and redesign their organizations accordingly.[2225040]