A new study published in Management Science suggests that last-mile delivery is becoming increasingly valuable for online retailers, as it can significantly impact customer satisfaction and loyalty.[1114703] According to researchers, equitable delivery zoning is a key factor in optimizing last-mile logistics and ensuring fair distribution of packages.[1115044] In addition, last-mile delivery has also become crucial for delivering essential goods, such as malaria prevention products, under challenging supply chain conditions.[1115191]