According to a recent article by Kevin Schmitt, Gregory Vial, and Ivo Blohm in the MIT Sloan Review, organizations are expanding their GenAI use by implementing coordinated cross-functional structures that draw on domain expertise and user innovation.[1115593] Companies that establish a new kind of internal AI organization dubbed the 'AI spine' are better positioned to expand the scope of use cases, continually improve them, and identify which ones will create real value for the business.[1115593] The spine model facilitates greater sharing of knowledge and innovative ideas across business units by connecting resources — including users and cross-functional experts — to a flexible technical core.[1115593] Disciplined project governance keeps resources focused on the areas where generative AI is most likely to have a positive impact.[1115593]